TV AUDIENCE DEVELOPMENT
Intuita led the delivery of a comprehensive data and analytical infrastructure for pan-European TV audience measurement.
Working with a multinational cable provider, Intuita led the end-to-end design of a multi-platform, multi-region TV audience measurement solution.
Over 3 years, we worked closely with the internal teams and other third parties to help build out the audience measurement capabilities, taking highly detailed transactional log files and transforming them into usable data capabilities suitable for multiple forms of analytical exploitation.
We designed and developed a suite of audience measurement dashboards providing detailed viewership tracking, including a set of executive performance dashboards as well as analytical dashboards for deep dive analysis.
This led to new insights into channel and content performance, providing clear usage trends of different user engagement journeys. This also enabled the client to have informed commercial negotiations with content providers, with new understanding of the benefits and impacts of specific content to the client’s customer base.
This has enabled further data monetisation opportunities to the client.