Who We Are

We are a dynamic group of experienced data experts who are always on the look out for the next challenge. We are passionate about helping our clients use data to grow their business. And we pride ourselves in being authentic, personable, independent thinkers with a reputation for delivering data solutions to the highest quality.
Our Values

We are passionate about data, about solving problems and helping our clients to exploit data to empower their teams and improve their business.


We operate in a fair, responsible and accountable way. We believe in directness, transparancy, and having open and honest conversations, no matter how difficult.


We know that our success is driven by our ability to collaborate through building great relationships, working as a close team with our clients towards achieving a common goal together.


We pride ourselves in always getting the job done, working together to push through challenges, solving problems and making sure that our clients get the desired outcome.


We are always learning, actively seeking out and sharing new knowledge to hone our intuition, ensuring we're providing our clients with the smartest decisions.


We believe that there is always a better way to do something and that every project offers a new opportunity to innovate, improve and advance ourselves. 

Our Core Team
  • Glenn Merritt
    Managing Partner
  • Lasse Pedersen
    Managing Partner
  • Luke Barter
    Data Director
  • Jemma Hewitt
    Head of Data Delivery
  • Chrystalla Hadjipavlou
    Head of Analytics Delivery
  • Peter Jackson
    Strategy Director
  • Andrew MacDonald
    Principal Consultant
  • Andrew Savory
  • Fran Loar
    Planning Manager
  • Andre Lopes
    Senior Solution Architect
  • Jenni Goodwin
    Senior Consultant
  • Igor Kert
    Senior Consultant
  • James Buffery
    Senior Consultant
  • Amelia Callow
    Senior Consultant
  • Anuja Goyal
    Senior Consultant
  • Sirisha Penmetsa
    Senior Consultant
  • Luke Main
    Senior Consultant
  • Görkem Meral
    Principal Consultant
  • Hari Palani
    Principal Consultant
To learn more about our work and how we can help your business please get in touch.


Waterhouse Square, 3, 138 - 142 Holborn, London EC1N 2SW

4 The Courtyard, London Road, Newbury, Berkshire, RG14 1AX

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